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John Nicholls, marketing manager of Runcorn-based Valtra Tractors,
offers one reason why his company regularly advertises in Farming Monthly -
"all the dealers love it, which is one of the reasons why we've gone
down this particular route. In the last five years it has certainly improved considerably - it always has a wide range of
articles and, consequently, appeals across the broad spectrum of the farming industry."
"it's good at keeping our name in front of our target audience, which
is one of the principle reasons why we advertise regularly." he said.
Karl Whistance, whose Herefordshire-based company K&K UK distributes
agricultural machinery said:
"We advertise regularly in the magazine because it is excellent value
for money. We get a lot of extra editorial support, which is very effective for us."
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Jeff Auton, sales and marketing director of North Shropshire-based
H.West, an agricultural machinery supplier, emphasised this point.
"Farming Monthly is a good all round publication, featuring most aspects
of rural life whilst also being very informative. The marketing strategy of this publication allows us to spread our costings
throughout the year and allows Harry West (prees) Ltd the benefits of numerous editorials.
The sales staff are always in touch with current market trends allowing us to project our products over a wide audience."
Fiona Atkin, from dairy machinery manufacturer Westfalia said:
"We are regular advertisers as we understand it's a well read publication.
It gets to the heart of the marketplace."
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Robin Nicholson, sales manager for Massey- Ferguson's South of
England region, said:
"We like the size and the format. It offers the right mix of editorial
and advertising, with lots of information for farmers. Fifteen to twenty mags come across my desk each month and Farming Monthly
is one of the most effective. It's definately one for the tractor cab not the coffee table."
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